This short article is dedicated to the mentors of social entrepreneurs who are the target group for the i2SustainIT project that we are realizing together with our partners.
The relationships between social entrepreneurs and their mentors are usually dynamic, personal, and fluid and the decision of an entrepreneur to have a mentor is usually a challenge. Mentors should suit the needs of social entrepreneurs and often must be changed over time. The entrepreneurs can have multiple mentors, a network that they can rely on for different things at different times. Each mentor brings with them a unique perspective, skillset, and history of experiences that the entrepreneur can leverage.
We have found during the Impact Investment for Nurturing Sustainability project that “if we create proper support and some additional tools that enhance design thinking skills, abilities, and knowledge of the mentors of social entrepreneurs (facilitators, consultants, trainers, coaches, and investors), then the social enterprises will be able to achieve better impact on their target groups and on solving social challenges”.
The design thinking integration into the mentoring process of social entrepreneurs can significantly contribute to one idea for social impact, go to a design of a technical solution and then successfully go to the market. This approach emphasizes the rapid prototyping of a solution for quick feedback and reviews whether to continue with the development or alter specific elements to adjust to what actually needs to be addressed.
As Tim Brown from IDEO has defined, „design thinking is a human-centered approach to innovation”. For mentors design thinking is a mentee-centered, creative, and collaborative problem-solving methodology that they can use whilst working with the mentees (social entrepreneurs). It requires a set of attitudes and a way of thinking about the mentors’ own participation in the problem-solving process during peer-to-peer with the mentees.
Design thinking for the mentors is an iterative process in which they seek to:
It is also an attempt of the mentors to identify alternative strategies and solutions that might not be instantly apparent with the initial level of understanding of the challenge assumptions the social entrepreneur had in mind. Thus, design thinking is a way of thinking and working as well as a collection of hands-on methods which the mentors have to know and to use in their work.
Another finding is that design thinking is an expansive and iterative process. A good mentor should resist the temptation to jump immediately to a solution to the stated social problem as it is proposed by the social entrepreneur. Instead, the mentor first needs to pay attention and spend time determining what the fundamental issue that needs to be addressed is.
The mentors' design thinking rule has to be that they don't try to search for a solution until the real problem is determined, and even then, instead of solving that problem, the mentors should try to consider a wider range of potential solutions and share them with the social entrepreneurs. Only then the mentors would validate the proposal of the entrepreneurs as reasonable.
Key areas of expertise when mentors of social entrepreneurs perform whilst working with them are as follows:
As the mentors usually work individually with the entrepreneurs like coaches, they need to play all these three roles throughout the process. The mentor usually asks the entrepreneur to check the gathered information at the beginning of the process, to see the visualized ideas and to properly evaluate them, and to understand what solution the entrepreneur came up with to fix the problem. A problem might require many different types of expertise to solve, and many iterations to target the best solution.
The mentor, that practices the design thinking approach, is more powerful when he/she has a highly diverse set of perspectives and areas of expertise. Design thinking requires the mentor to understand social entrepreneurs’ researches, to uncover the real needs and desires of the targeted market. In the peer work with the social entrepreneur, the mentor who uses the design thinking approach is focused on the social challenges and the needs of the target groups in general and in particular, on the understanding of the social entrepreneur for them.
Then, grounded in research and fueled by creativity, the mentor and entrepreneur together come up with ideas, would create models of those ideas, and test those ideas in a cycle of iteration that moves toward a solution.
You could be a mentor to social entrepreneurs without behaving like a design thinker, but our finding is that in this case your results and the impact that social entrepreneurs can have as a result of your support will be worse than with this if you had a behaviour of design thinker.
What we have found from our peer work as mentors with social entrepreneurs is that to behave as a design thinker the mentor should be driven at least by the following basic prerequisites:
a) understanding the mentee (social entrepreneur) as a creative person who falls in love with the social problem and tries to solve it at whatever price. This principle starts with empathy and focuses on own study in order to he/she to understand the social entrepreneur and its target groups.
b) creating an open, playful atmosphere that will fuel the creativity of the entrepreneur. It allows the mentor to frame the problem in a new way, look at it from different perspectives and consider a variety of solutions and provoke entrepreneurs toward creativeness.
c) keeping the mind of the entrepreneur open that testing the social solution is a must and its potential reframing is a regular result. Early rounds of testing and feedback help ensure the entrepreneur is delivering solutions that the target group will love.
d) collaborating with the entrepreneur although they may have diverse perspectives on the social solution or impact. They have to work together, creating a team that encourage different viewpoints and stimulates the co-creation process. This principle is very important and we call it a peer-to-peer working process.
Partners @i2 SustainIT
There are five key elements of the design thinking process that mentors can exploit for high impact. Where and how they can help.
1. Human-centered. This principle starts with empathy and focuses on research to really understand people-clients, customers and users.
2. Creative and playful. The mentors have to create an open, playful atmosphere. It is critical to fuelling creativity. It allows mentors to teach the entrepreneurs how to frame the problem in a new way, look at it from different perspectives and consider a variety of solutions.
3. Iterative. Once mentors during the mentorship realize that the entrepreneurs have come up with a final solution for the social challenge, it’s important they keep the eyes of mentees open for possible challenging and reframe the social problem. They should insist on testing, iterate, test and testing again by the entrepreneurs.
4. Collaborative. Mentors should be creating multidisciplinary teams with the entrepreneurs and their stakeholders and encourage different viewpoints in the co-creation. Working with these groups in a flat hierarchy is a must.
5. Prototype driven. The mentors know and stimulate the mentees to know how to use the prototypes and how to communicate and test the data they have collected in the prototyping stage. All of this allow for the sharing and gathering of and collect feedback, which will make the impact management of the social solution more effective.
Partners @i2 SustainIT
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